A Guide to Local SEO Is your business going unnoticed? Are you getting customer visits to your store? Are customers finding your business on Google? To answer these questions, let us first discuss what is Local SEO. What is local SEO? Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas. Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search. With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them. Local SEO Tips 1. Optimize for Google My Business. 2. Engage on social media and add posts to Google My Business. 3. Ensure your name, addr